How does SMS marketing work in a restaurant?

The customer gives their phone number once (QR menu, reservation, loyalty card). After that you can send them SMS about discounts, new menu, birthday greetings.

Can SMS be sent without customer consent?

No, GDPR/AZ legislation requires consent. 1sms.az registration forms support the 'I agree to receive SMS' checkbox.

How do I create a QR menu?

Create a form with menu category fields. The form gets a unique QR code — stick it on the table, customer opens it with their phone.

Restaurant SMS Marketing — Reviews, Promos, Reservations

6 scenarios for restaurants

📱

QR menu

A unique QR code for every table. Customer scans with their phone to open the menu, button to call the waiter.

"Hello Aydan, your table is ready. Menu: 1sms.az/f/abc123"

🎁

Loyalty program

Automatic discount SMS after 10 orders, special offer on birthday.

"Dear customer! Enjoy 30% off main dishes on your birthday. Valid this week."

🍽

Reservation confirmation

Online table reservations, automatic confirmation SMS, reminder 1 hour before arrival.

"Reservation confirmed: 4 people, 19:00, table #12. See you soon!"

⭐

Customer feedback (NPS)

Auto link to feedback form 30 min after the order. Real-time NPS dashboard.

"How was your meal? 30-second review: 1sms.az/f/xyz789"

📢

Campaign SMS

New menu, seasonal discount, autumn evening event. 10,000+ customers in a single click.

"Our new autumn menu! 25% off cold appetizers until end of the week."

🎉

Event organization

Wedding, birthday, corporate party — guest list + QR check-in + seating plan.

"Aysu, you are invited to a birthday party! Nov 12, 19:00. QR ticket: ..."

Real results

+38%

Repeat customers (thanks to loyalty program)

+52%

Reservation completion (with reminder SMS)

8.7/10

Average NPS score (real reviews)

FAQ for restaurant owners

How do I collect customer phone numbers?

When opening QR menu, making a reservation, issuing a loyalty card — include a phone field and SMS consent checkbox. In 6 months a typical restaurant collects 1500-3000 numbers.

Can I send SMS without consent?

No, AZ Personal Data law requires consent. The "I agree to receive SMS" checkbox is mandatory. 1sms.az offers it automatically on every form.

Which operators are reached?

Azercell, Bakcell, Nar, Naxtel — all networks in Azerbaijan.

How much does an SMS cost?

Depends on the package. A 5,000 SMS package is 399 AZN — about 0.08 AZN per SMS. With larger packages it drops to 0.05 AZN.

Can I send not at 8 AM but in the evening?

Yes, the "Schedule" feature — set a date and time, and the SMS is sent automatically. By law, advertising SMS is allowed only between 10:00-18:00.

Is there a free version?

Registration is free, your balance gets some test SMS. For real usage purchase a package.

SMS Marketing and QR System for Restaurants